Build the AI
system behind
7 to 9 figure
brands.
How it is taught
Learn the principle, then build the skill.
Your team is running at
half speed.
Learn to scale
creative with the agentic system
proven on 7 to 9 figure brands.
Brands we've built for
30+ Brands
15+ Industries
What your team takes away
Build a creative engine no agency
can hand you.
For ecommerce brands that want to scale with AI and own the work.
-
I
Build on any platform
The system works with whichever tools you currently use.
-
II
Start from what works
Our skills give your team a working first version to learn from and change.
-
III
Build a skill for any job
Learn the principles once, then turn any job you repeat into a skill.
The brand operating system
Right now your tools sit apart.
The system puts your knowledge to work.
The secret to AI creative isn't better prompts. It's a system that plugs in to your tools and brand context.
-
I · Brand intelligence
The brand intelligence folder
Everything Claude needs to sound and look like you.
-
II · Banks
Your creative banks
Every ad, angle and idea in Notion or Sheets, so each round learns from the last.
-
III · Skills
Skills, not prompts
Teach it a job once and it runs the same way every time. Start from ours, then write your own.
Everything included
Inside Advisory.
-
The program
Short lessons. You build it for your brand after every one.
-
Weekly office hours
Bring what you're building. We work through it with you, live.
-
Vetted partner network
Partners and suppliers we use across our own portfolio. All vetted.
-
$22,000+ in software discounts
Member pricing on the tools we run every day. Claim each one when the work calls for it.
-
The Skill Library
Copy our skills into your Claude or ChatGPT. Run them as they are, or make them yours.
-
One-on-one Slack access
Ask our team anything while you build. Plus the room of founders.
Start here
A one-on-one strategy session.
With Joey Mulcahy, founder of 2AM. Leave with a prioritised roadmap for your four-week build.
The program
What you'll build in four weeks.
Every lesson: the principle, our skill run live, then you build it for your brand.
Learn to direct product shoots, statics and video.
FAQ
Before you apply.
What brands ask before they apply.
IWhat is 2AM Advisory?
The front door to the work we do for brands at 2AM. Your team learns the principles behind our brand operating system, starts from our skills and builds its own in your Claude or ChatGPT, alongside a room of ecommerce operators.
IIWho is it for?
Ecommerce founders and teams building a new brand or growing an established one. Learn to build an agentic ecommerce operating system for your own brand in Claude or ChatGPT.
IIIIs this a course?
2AM Advisory is a four-week program. You learn the principles and build your own system for your brand, with a strategy session, office hours and support from our team.
IVWhat will we have by the end?
Your brand intelligence folder, your banks, the skills you've built and the know-how to build the next one without us.
VWill we have direct access to the founder?
Yes. Joey and the team run the weekly office hours, review your work and answer in the community. Not hired coaches: the team that built the system.
VIWhat makes this different?
Most programs are built by people who used to run brands, or who advise from the outside. We implement this system for brands at 2AM every week. We teach your team the principles behind it and give you our skills to start from.
VIIDo we need to be technical?
No. You need to know your brand and what good work looks like. The setup lessons walk your team through the rest, in Claude or ChatGPT. Building a skill is like briefing a new hire: explain the job, show a good example, check the work.
VIIIWhat happens when new models come out?
We update our template skills when a better model lands. Your brand intelligence folder and the skills you've built stay yours, and the principles don't change.
IXHow much does it cost?
US$2,900 for the four-week program, paid on acceptance. Everyone starts on 11 January 2027. After the program, stay for US$290 per month to keep access to Slack, weekly office hours and updates. The first monthly charge is 8 February 2027.
XHow does the guarantee work?
Attend the strategy session and complete the setup lessons within 14 days of the program starting on 11 January 2027. If it hasn't been worth it, we'll refund the joining fee.
XIHow does the application work?
Fill in the application with a few details about your brand to join the waitlist. Spots open on 3 December. We'll email you before they open with the next steps.
Tell us a little about your brand. If your application qualifies, you can join or book a call with our team first.
Fill in the application with a few details about your brand to join the waitlist. We'll email you when spots open again.
Waitlist
Apply
Spots open
3 December.
Qualify for Advisory.
Join the
waitlist.
Limited availability - kicks off January 11.
8 of 8 spots available.
All eight spots are filled.
We read every application ourselves.
