Apply →

2AM Capital

Investing in
distinct
brands.

We back ecommerce operators and support them with capital, the creative system, our team and the partners behind 2AM. If you're building something people choose on purpose, tell us about it.

Apply → What we look for
Two people at a boardroom table in a glass meeting room that looks out over the water.

What we look for

Who we back.

If this sounds like your brand, apply.

  1. Traction first

    Customers, repeat orders and a product that sells without a daily push.

  2. Ecommerce native

    DTC brands selling through their own store, Amazon or TikTok Shop.

  3. A distinct brand

    A look, a voice and a clear reason people pick it over the next one.

  4. Founder-led

    Operators who want to own the system and run it in-house.

  5. Room to scale

    Healthy margins and space to grow into new products, channels and markets.